Elizabeth Crawford on Muck Rack

Elizabeth Crawford

Verified
  • Senior Editor, FoodNavigator-USA
  • None, Food Navigator
  • None, Food Navigator-USA, FoodNavigator-USA Podcast, Soup-to-Nuts Podcast
  • None, Food Navigator USA
Washington, D.C.
As seen in: FoodNavigator-USA, Business Wire, Taylor & Francis Online, The Harvard Crimson, EIN News, Newswise, Genetic Literacy Project, NewsBreak, FoodNavigator Europe, Getting Smart, FoodNavigator-USA Podcast and
Senior Editor @FoodNavigatorUS covering #food #supplements #health #wellness #nutrition #FDA #foodsafety. Tweets my own, not endorsements.
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Articles

What it takes to earn a place in today’s snack cart

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By Elizabeth Crawford Verified
| FoodNavigator-LATAM Verified
As consumers cut back on nonessentials to stretch their budgets farther in today’s economy, snack sales are taking a hit and brands must work harder to earn or keep a spot in shoppers’ carts.
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Inside the race to create the next viral flavor in snacking

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By Elizabeth Crawford Verified
| FoodNavigator-LATAM Verified
From fruit-forward and tongue torching confections to authentic mole tortilla chips and microwave popcorn backed by celebrity chef Guy Fieri, sweets and snack brands are racing to bring the next viral food to market – or at least cut through the competition to drive initial trial and repeat purchases in a crowded market. And some of the best ways to do that are with bold flavors, global inspiration and a touch of heat.
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Inside the science of making healthier food consumers will actually buy with ADM

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By Elizabeth Crawford Verified
| FoodNavigator-LATAM Verified
Reformulating food and beverages used to be about solving one problem at a time: cutting sugar, reducing sodium or shortening an ingredient deck. But today, brands are expected to do all of it at once, without compromising taste, texture or cost. According to ADM, nearly two-thirds of consumers want brands to reformulate products to be healthier, with 66% looking for more protein, 83% reducing sugar intake and 57% cutting back on sodium.
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