Ed Cox on Muck Rack

Ed Cox

Verified
London
As seen in: ICIS News, Newsday, Campaign (UK), The Maritime Executive, The Media Leader, gasworld magazine, Fly Away Simulation, Local Government Chronicle, Ship & Bunker, The MJ, Hydrocarbon Engineering Magazine and
ICIS LNG Editor; keeping up with global LNG by day and being kept up by daughters at night
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Articles

Ignoring baby boomers and Gen X is costing brands big

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By Kieran Hughes, Ed Cox , Svilena Keane, Lydia Martin
| MediaCat Magazine
As brands scramble to capture the attention of Gen Z and millennials, they risk overlooking two of the most financially potent and media-savvy generations: baby boomers and Gen X. With established careers, paid-off mortgages, and accumulated savings, boomers are in a financial position to spend. In fact, they are said to hold the lion’s share of household wealth — some estimate this is over 50% — in many developed countries. This makes them one of the most influential consumer groups worldwide.
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Tom Gent on creating standout multi-platform video content

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By Ed Cox , Doug Whelpdale, Thomas Kolster, Harry Kinnear
| MediaCat Magazine
MediaCat Magazine Podcast Tom Gent on creating standout multi-platform video content 00:00 / 47m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 47m | For this podcast MediaCat‘s Opinions Editor, Mike Piggott, spoke to Tom Gent, founder and Head of Creative at award-winning content agency, Founder Creative. With a career spanning two decades in the media and entertainment industries, Tom has done a lot.
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Why brands can’t afford to overlook Gen X anymore

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By Ed Cox , Lydia Martin
| MediaCat Magazine
They lived through the end of the Cold War and the triumph of capitalism, the demise of apartheid and the defeat of the organised working class. They were known as the ‘latchkey’ kids as ‘free-range’ parenting and soaring divorce rates meant they came back from school to empty homes. And they are just about to inherit trillions from their baby boomer parents. I’m talking about Generation X of course.
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