The annual Milan Design Week is the industry’s most significant event and the Salone del Mobile trade fair – its main attraction – draws more than 300,000 attendees to the Lombard capital. In 2025 the fair and activities connected to it generated €278m. This year, alongside displays of design excellence by automotive brands, fashion labels and cultural institutions, fresh products were launched and ideas for future designs presented in the city’s showrooms, galleries and houses.