Eddie Hold

Distrust That Particular Machine focused on the AI Luddites, the 35% of consumers who avoid AI for a variety of reasons. A colleague wanted to send the blog to their client but chose instead to send an AI-generated summary. In fairness to my colleague, the blog was 900 words, but as a writer, that approach pains me. As a technologist though, I completely understand: TL;DR at its finest. But what concerns me about the approach is that we begin to lose the art, and enjoyment, of simply reading.

“I’ve watched The Terminator and know how this ends.” Survey respondent June 2026 In March 1811, a group of angry British workers led by a figure known as “General Ludd” attacked a factory near Nottingham. The purpose was to destroy the new mechanized looms (to make socks and stockings) that the workers believed would take their jobs.

The wearables market appears to have a problem: the only consumers who are interested in the latest and greatest tech are the ones who have already committed to the category. Take smart rings, for example: just 10% of smart ring owners do not already own (and use) a smartwatch which suggests that they view the smart ring as a complement to the watch, rather than the replacement it was supposed to be.