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The First Internet Election? UK Political Parties and Campaigning in Cyberspace

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By Ivor Crewe, Brian Gosschalk, Stephen Ward, Edited John Bartle
| taylorfrancis.com
chapter  8 The First Internet Election? UK Political Parties and Campaigning in Cyberspace The momentous outcome of the 1997 United Kingdom general election tended to overshadow potentially important innovations in the conduct of the campaign. From Labour's unleashing of Excalibur (Labour's instant rebuttal computer) to the Tories' pictorial demonisation of Tony Blair, the parties were widely seen as breaking new ground in their tactics to gain popular support.
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