In 1900 the architect Adolf Loos (1870–1933) wrote a polemical parable called ‘The Poor Little Rich Man’, which, like so much of his barbed criticism, is aimed squarely at his rival and contemporary Josef Hoffmann (1870–1956). It tells the tale of a wealthy burgher who, in order to show off his status and prestige, commissions an architect to redesign his house. The architect sets about the job with gusto, replacing everything and designing bespoke fittings from cushions to door handles.
Editor's note : This story is available as a result of a content partnership with the Financial Times. Subscribers will see stories like this every day on our website (and in our daily emails) as an added value to your subscription. Visions of the sci-fi city seem to be characterised by one particular image: a skyline of towers with an array of flying vehicles threading between them.
At the opening of the Pompidou Centre in Paris 40 years ago, the building's co-architect Richard Rogers was standing with the crowds in the rain. A lady asked him whether he knew who had designed it. He admitted, proudly, that he was its architect. The old lady hit him over the head with her umbrella.The Pompidou was an architectural revolution, with coloured pipes, a mess of steel and an escalator in a Perspex tube.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".