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Retailers often use sound to influence consumer decision making (Areni and Kim, 1993, Garlin and Owen, 2006, Milliman, 1982, Soars, 2009, Yalch and Spangenberg, 1990). Sounds representing nature (e.g. birds, crickets, ocean breezes and cows) have recently found their way into food retailing (Nature & Decouvertes, 2014).
4.1 Targeting behaviours: from information labels to nudging The first year of use of the climate label at the SYKE restaurant produced little success. Customers paid only little attention to the label in their lunch choices. In the survey carried out a month after introducing the label in 2015, more than half (58%) of respondents said they did not pay any attention to the label when making their lunch choices on that day.
Dominant research modes are not enough to guide the societal transformations necessary to achieve the 2030 Agenda. Researchers, practitioners, decision makers, funders and civil society should work together to achieve universally accessible and mutually beneficial sustainability science. References 1.
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