In April, Luis Resendiz was ecstatic to move into his brand new apartment in a sleek block with solar panels in a middle class neighborhood of Mexico City. The 35-year-old photographer had paid 2.2 million pesos ($125,000) for the property, a significant amount in a country with a daily minimum wage of $4. But through hard work and with the help of a hefty bank loan, he made what he thought was a worthwhile life investment.
BONES Brothers, Horses, Cartels, and the Borderland Dream By Joe Tone 329 pp. One World. $28. In September 2010, bettors at the All American Futurity race in New Mexico watched the long-shot Mr. Piloto gallop to the million-dollar first prize by less than a nose, the second-closest win in the race’s history. Meanwhile, over the border in Mexico, a gang of drug traffickers from the Zetas cartel cheered the victory with whiskey, from a safe house.
The effort was all the more impressive considering the scale of the devastation. Electricity and phone lines were down in much of the city, streets were blocked by debris and broken glass, and it was difficult to move anywhere. People were scrambling to find their own loved ones and get them to hospitals. I saw a man running through the street with an unconscious girl in his arms, another stumbling with a bleeding head into an ambulance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".