In the first few years after opening Kenwood Gables Boutique B&B in St. Petersburg, Florida, in 2019, its co-owners, Reymond and Jayson Lazaro, would frequently welcome guests who expected to have the five-guestroom place to themselves, as if it were a vacation rental. "They would say 'Who are you? What are you doing here?'" Reymond Lazaro said. Since then, the couple has worked to educate potential guests. "We have made it a habit to ask, 'Have you been in a B&B before?