Live soccer is not the TV draw it once was, according to Bloomberg Gadfly’s Leila Abboud and Elaine He. While BT Group Plc and Sky Plc paid the U.K.’s Premier League a combined 5 billion pounds ($6 billion) for 2016-2019 broadcasting rights, 70 percent more than the previous deal, the average number of viewers per game has dropped, even when viewers on mobile apps are taken into account.
Assuming one person watched on each device, about 44,000 people used the Sky Go app to view each game on average. That's just 5 percent of the typical audience of 897,000 for each of Sky's televised games for the latest season. The data are not perfect: it's not possible to track how Sky Go use has evolved over time because Sky only started providing its usage statistics to BARB this season.
After a loss, soccer managers often present a litany of excuses in post-match TV interviews. Mastering the ritual is a key skill of the best coaches from Jose Mourinho to Pep Guardiola. This season, Sky Plc has similarly had to explain why fewer people are watching the English Premier League than before, despite the crazy high cost of broadcast rights.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".