Ogilvy China is to become the first Asian market to implement the agency’s global ‘Next Chapter’ strategy as part of a bid to “make brands matter”. The brainchild of chairman and global chief executive officer John Seifert, the new structure will unify all of the agency’s divisions, including its creative, digital and public relations arms, into one single Ogilvy brand. The move has led to a number of changes at China’s leadership level.
Happy Marketer has launched its digital command centre in a bid to enable brands to proactively handle their customer care, manage their online reputation and monitor competition. The agency has been working with SMRT on its social command centre since March 2016. Terence Quah, director of the digital command centre, said: “Many brands have been experimenting with social listening over the last few years but very few have been looking at multiple digital data sets.
Indonesian telco Axis is rolling out a new service which allows their customers to gain credit by viewing ads when they unlock their mobile homescreen. The technology has been licensed from Australian-founded startup Unlockd, which recently launched in Asia through a partnership with Axis’ parent company Axiata. Users have to install the app ‘Swapps’ and can then obtain monthly credit worth between 20-to-80 Singaporean cents, which saves them 32 per cent on their mobile bill, according to Unlockd.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".