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Elina Boeva on Muck Rack

Elina Boeva

As seen in: DesignWanted, Family Style
Marketing & Creative Strategist, Writer, Editor
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Articles

Pininfarina: timeless vision, forward momentum

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By Elina Boeva
| DesignWanted
A well-disguised turning point of his auspicious beginnings, born in Cortanze d’Asti, Italy in 1893, Battista Farina was the tenth of eleven children and prophetically nicknamed “Pinin” as the youngest brother of the bunch, the little one. Contrary to tamed beliefs, youth extends far beyond a number. Youth is very much a mindset–an outlook on life that fosters and nourishes vitality, imagination, fearlessness.
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In the realm of interiors, Pininfarina roars just as loud

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By Elina Boeva
| DesignWanted
In an evergreen sea of interior creations that have stood the test of time, Battista “Pinin” Farina’s faithful words that “above all, it must be beautiful” ceaselessly reverberate and simultaneously string them all together. Unparalleled technique, pure elegance, functionality, and the courageous act of humanizing innovation can be identified as the key ingredients that power and sustain iconic Italian design house Pininfarina’s renowned approach to furniture and domestic design.
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With Memè, a timeless object is reborn : DesignWanted

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By Elina Boeva
| DesignWanted
Mario Cucinella affectionately recalls spending countless hours with his grandmother in the kitchen. Vivid bursts of her warm embrace and gentle wit–and how all those hearty meals she would piece together filled the air of his childhood home with comfort–creep in ever so often. Aptly entitled Memè, the nickname the celebrated Italian architect, designer, and author had for his beloved grandmother, is an enchanting reinterpretation of a timeless kitchen object, the sideboard.
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