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Elizabeth Barttelot on Muck Rack

Elizabeth Barttelot

As seen in: Law360, Mondaq, Law360 UK
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Articles

How Can Patents And Designs Maximise The Value Of A Fashion Business?

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By Caroline Marshall, Chris Baume, Elizabeth Barttelot
| Mondaq
Potter Clarkson are most popular: with Senior Company Executives, HR and Finance and Tax Executives with readers working within the Accounting & Consultancy and Law Firm industries When people think about intellectual property in fashion, they often think first about branding. In reality, some of the most valuable IP in a fashion business sits within the product itself: the fabric, the finish, the construction, the technical performance, and the visual features that make it distinctive.
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How Can Trade Marks Maximise The Value Of A Fashion Brand?

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By Caroline Marshall, Chris Baume, Elizabeth Barttelot
| Mondaq
Potter Clarkson are most popular: with Senior Company Executives, HR and Finance and Tax Executives with readers working within the Accounting & Consultancy and Law Firm industries A fashion brand can spend years building recognition in a name, only to discover too late that the name was never properly secured. That is a serious problem, because in fashion, brand value is often one of the business’s most important commercial assets. A strong name does more than identify a product.
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How Can Trade Secrets Maximise The Value Of A Fashion Business?

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By Caroline Marshall, Chris Baume, Elizabeth Barttelot
| Mondaq
Potter Clarkson are most popular: with Senior Company Executives, HR and Finance and Tax Executives with readers working within the Accounting & Consultancy and Law Firm industries Not all valuable IP in fashion is visible on the hanger, stitched into the label or obvious from the finished product.
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