Today in Geneva, the Only Watch auction raked in many millions going to the purpose of research for the rare Duchenne strain of muscular dystrophy. As the 50 lots went under the hammer in Geneva, some surprisingly high results came in. One important result is the new world record for a Tudor wristwatch. The previous record was set at Only Watch 2015, when the unique Black Bay One sold for 375,000 Swiss francs, more than 100 times is low estimate.
Only Watch has become an immovable fixture on the landscape of high watchmaking. Taking place every two years, 2017 is host to the seventh edition since Luc Pettavino called this auction to life in support of the Monegasque Association against Muscular Dystrophy, which battles the rare Duchenne strain of muscular dystrophy. Pettavino’s son was the inspiration for his work toward the charitable cause as he was one of the afflicted, passing away in 2016.
Ozzy Osbourne would be proud of ArtyA director and artistic designer Yvan and Dominique Cielka-Arpa. The duo’s latest watch – created just for the ghastly goings-on at Halloween – is a guitar-shaped mechanical tribute to the world of rock and roll. But this watch’s impressive case shaped like a guitar harbors more than “just” the time shown by gold “string” hands – it also encases genuine blood as a decorative element.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".