This article appeared originally in Customer Strategist. An organization’s brand is one of its most important assets; it differentiates the company in the marketplace and helps ensure consistent customer experiences. But the brand promise is not delivered solely through the product or service—it’s also reflected in the behavior of employees who represent the brand.
It's unquestionable that accurately diagnosing a patient's symptoms is a critical part of medicine. The effects of a misdiagnosis can be fatal. Dr. David Mathison, a pediatric emergency physician, regional medical director at PM Pediatrics, and assistant professor of pediatrics and emergency medicine at George Washington University, well understands the risks in diagnostic errors. Two years ago, Mathison turned to Isabel, a web-based diagnosis checklist system, for assistance.
Consumers are overwhelmed by choices. The moment we wake up, we're confronted by decisions and the list just gets longer throughout the day. Savvy companies are simplifying the task of making choices by doing it for us. They're offering us curated options. Retailers in particular are combining data insights with a human touch to help consumers find the items that best match their preferences and needs. Here are three examples of innovative ways retailers are embracing curated e-commerce.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".