Elizabeth Mbugua

By Elizabeth Mbugua, Head of Q-commerce, Glovo Kenya In this fast-paced digital age, consumer experience has become the compass guiding commerce. It encompasses every interaction, touchpoint, and impression a consumer has with a brand or business. From the ease of finding products online to the warmth of in-store interactions and the seamless delivery of services, the consumer experience shapes not only individual purchasing decisions but also the long-term success of companies.

By Elizabeth Mbugua, Head of Q-commerce, Glovo Kenya In this fast-paced digital age, consumer experience has become the compass guiding commerce. It encompasses every interaction, touchpoint, and impression a consumer has with a brand or business. From the ease of finding products online to the warmth of in-store interactions and the seamless delivery of services, the consumer experience shapes not only individual purchasing decisions but also the long-term success of companies.

By Elizabeth Mbugua NAIROBI, Kenya, Oct 24 – In this fast-paced digital age, consumer experience has become the compass guiding commerce. It encompasses every interaction, touchpoint, and impression a consumer has with a brand or business. From the ease of finding products online to the warmth of in-store interactions and the seamless delivery of services, the consumer experience shapes not only individual purchasing decisions but also the long-term success of companies.