Elizabeth Breese on Muck Rack

Elizabeth Breese

Massachusetts
As seen in: HuffPost, WIRED Magazine, Ad Age, Muck Rack Blog
Covers:  higher education, marketing, social media, twitter, education
Serving schools @panoramaed. Editor of The Crisis of Journalism Reconsidered. Living on Buzzards Bay. she/her/hers

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Elizabeth Breese’s Journalist Portfolio

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Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the bet…

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How the #Selfie Caught On: Tracing the Popular Meme's History With Social Media Analysis

How the #Selfie Caught On: Tracing the Popular Meme's History With Social Media Analysis

On March 2 Ellen DeGeneres set a record for the most retweets on Twitter when she spontaneously rounded up fr…

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Muck Rack's monthly top picks: 5 links we loved in July

Muck Rack's monthly top picks: 5 links we loved in July

Summer is flying right on by, but that doesn't mean communicators and journos aren't publishing amazing conte…

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How to win followers and influence journalism: lessons from journalists with the most followers o...

How to win followers and influence journalism: lessons from journalists with the most followers o...

In the Mid-Year Social Journalism Report, Muck Rack CEO Greg Galant ranked the broadcast and print/online jou…

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Ad Data Scientists Weigh In on Facebook Research Controversy | Data-Driven Marketing - Advertisin...

Ad Data Scientists Weigh In on Facebook Research Controversy | Data-Driven Marketing - Advertisin...

The marketing industry has no shortage of data scientists, many of whom are intimately familiar with Facebook…

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How a Yale Doctorate Led to a Gig in Social Media | Data-Driven Marketing - Advertising Age

How a Yale Doctorate Led to a Gig in Social Media | Data-Driven Marketing - Advertising Age

Crimson Hexagon's Elizabeth Breese Applies Sociology Theories to Real-World Business problems.

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Articles

A product launch without a press release

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By Elizabeth Breese
| muckrack.com
In my PR and marketing roles at two startups, I’ve had the most fun -- and done some of my most rewarding work -- launching new products, features and offerings. Some folks love building new products. Like most people doing PR with startups, I love announcing them. One key to a successful product launch is lining up compelling coverage with a list of news organizations that are trusted by your company’s users and market.
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How the #Selfie Caught On: Tracing the Popular Meme's History With Social Media Analysis

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By Elizabeth Breese
| WIRED Magazine
On March 2 Ellen DeGeneres set a record for the most retweets on Twitter when she spontaneously rounded up friends and celebrities for a quick, self-taken pic: the #Selfie heard round the world. Ellen’s snap seemed to popularize the term and launch the selfie to new cultural heights. But, turning to social media data to analyze the trendy term, we discover that Ellen was riding the cultural tide, rather than creating the popular meme.
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How to win followers and influence journalism: lessons from journalists with the most followers on Twitter

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By Elizabeth Breese
| muckrack.com
In the Mid-Year Social Journalism Report, Muck Rack CEO Greg Galant ranked the broadcast and print/online journalists with the most followers on Twitter. With more than 5 million followers, Anderson Cooper ranks far ahead of all other journalists. Several standout journalists boast over 2 million followers at press time: Rachel Maddow, Larry King, Chris Hardwick, Adam Schefter, and Bill Simmons. We aren’t all aiming for millions of followers.
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