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Elizabeth de Luna on Muck Rack

Elizabeth de Luna

(She/Her)
  • Cultural Insights Analyst Manager, Viewer Insights at YouTube, The Sage Group
  • None, FREELANCE (MASHABLE, TEEN VOGUE, TIME, MTV NEWS)
New York
As seen in: Medium, MSN, MSN Canada, MSN Money Canada, The Guardian, TIME, Yahoo Canada, Mashable, Mashable Benelux, Mashable India and
Covers:  Digital culture, creator economy, YouTube, fandom, social media, K-pop, digital fashion
Doesn't Cover: Cannabis, food/bev (unless creator economy-related), NFTs, cryptocurrency (unless related to in-game currency). I cover AI only as it relates to music and consumer products.
trends forecaster + journalist. past @mashable. bylines @time @guardian @teenvogue.

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Elizabeth de Luna’s Journalist Portfolio

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Pop Icon Marina Is Still the Patron Saint of Teen Angst

Pop Icon Marina Is Still the Patron Saint of Teen Angst

[Teen Vogue]

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Jay B is switching it up from his K-pop idol past

Jay B is switching it up from his K-pop idol past

[DAZED]

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The Best K-pop B-sides Of 2020

The Best K-pop B-sides Of 2020

[MTV News] These stellar sings by Taemin, BoA, and many more soundtracked a very strange year.

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Why Are K-pop Groups So Big? [Data Visualization]

Why Are K-pop Groups So Big? [Data Visualization]

[The Pudding] We broke down 30 years of K-pop data to explain in beautiful detail why K-pop groups are so big.

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The Black Creatives and Fans Holding K-pop Accountable

The Black Creatives and Fans Holding K-pop Accountable

[The Guardian] As K-pop grows, international fans and those writing and producing songs want the industry to …

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No One Knows ITZY Better Than ITZY

No One Knows ITZY Better Than ITZY

[Teen Vogue] To celebrate their new EP GUESS WHO, the members of ITZY reflect on their bond as friends and ba…

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Articles

IU Marks Musical Return With Self-Written Tracks on ’From This Star’

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By Elizabeth de Luna
| KpopStarz
South Korean singer-actress IU is making her long-awaited musical return with a new digital single, "From This Star," marking her first new release in about a year. The song is available starting September 10 across major music streaming platforms. Released one year after her surprise single "Bye, Summer," the new project serves as a pre-release for IU's upcoming sixth studio album.
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The Ordinary Jackpot Premieres Today: Lee Jun-hyuk’s New K-Drama Turns a Lottery Win Into a Workplace Comedy

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By Elizabeth de Luna
| KDrama Stars
'The Ordinary Jackpot' officially premieres today, September 10, 2026, bringing Lee Jun-hyuk back to the small screen in a workplace comedy with an unusual question at its center: What happens when you win the lottery but still decide to keep your job? According to The Korea Herald, the new original series stars Lee Jun-hyuk as Gong Eun-tae, an ordinary sales team leader whose life changes after winning a staggering 1.3 billion won lottery jackpot.
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Son Ye-jin, Ji Chang-wook and Nana Star in Netflix’s New Historical Romance The Scandal

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By Elizabeth de Luna
| KDrama Stars
Netflix is taking viewers back to the Joseon Dynasty with 'The Scandal', a new eight-episode Korean series starring Son Ye-jin, Ji Chang-wook, and Nana. The upcoming period drama was introduced at a press conference in Seoul on Sept. 9, where director Jung Ji-woo and the main cast discussed the highly anticipated adaptation.
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