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Where are the ‘key’ words? Optimizing multimedia textual attributes to improve viewership

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By Tatiana Pontes, Elizeu Santos-Neto, Jussara Almeida, Matei Ripeanu
| First Monday Verified
Multimedia content is central to our experience on the Web. Specifically, users frequently search and watch videos online. The textual features that accompany such content (e.g., title, description, and tags) can generally be optimized to attract more search traffic and ultimately to increase the advertisement-generated revenue. This study investigates whether automating tag selection for online video content with the goal of increasing viewership is feasible.
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