Elka Popova on Muck Rack

Elka Popova

Toronto
As seen in: Frost & Sullivan, No Jitter, LinkedIn, TheUCBuyer
Industry analyst focusing on Unified Communications. My passion is UCaaS/cloud communications.
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Articles

Frost & Sullivan Identifies Top 10 Growth Opportunities in Cloud Communications and Collaboration Services for 2026

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By Elka Popova
| Frost & Sullivan
AI-driven transformation, security imperatives, and programmable communications reshape the global UCC landscape London, UK – 20 February 2026 — Frost & Sullivan has released its latest analysis, Top 10 Growth Opportunities in Cloud Communications and Collaboration Services, highlighting the strategic shifts redefining the global unified communications and collaboration (UCC) market as artificial intelligence (AI) permeates every major industry trend The study identifies ten high-impact...
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Extending the Benefits of Connected Intelligence to a Diverse Customer Base: Takeaways from WebexOne 2025

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By Elka Popova
| LinkedIn
WebexOne 2025, Cisco’s premier event for collaboration technology, brought together partners and customers in San Diego from September 30 to October 2. With over 3,000 attendees on-site and 24,000 joining virtually, the event showcased breakthrough innovations powered by AI.
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RingCentral Analyst Summit 2025: AI Vision Powered by a Robust Platform

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By Elka Popova
| LinkedIn
This week, RingCentral held its annual industry analyst summit at the beautiful Bardessono resort in Napa, California. On stage and in candid conversations with analysts, RingCentral shared updates on its technology roadmap and go-to-market strategy. I walked away with two key messages: RingCentral technology’s future will be shaped by AI and powered by its flexible, modular cloud platform.
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