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Ellen Jaudon

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Articles by Ellen Jaudon

Video in e-commerce: Best practices and examples

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By SImon Byrne, Simon J Byrne, Kerry Bridge, Ellen Jaudon, Jami Reetz
| Bazaarvoice Blog
First video killed the radio star, now video is coming for the… photo star? In the current e-commerce world, it’s more important than ever for brands and retailers’ marketing strategies to include video e-commerce. Think shoppable videos on Instagram, videos on product pages, and a presence on viral video apps like TikTok. Since first taking off a few years ago, the use of video in e-commerce is no longer just an option — it’s a necessity.
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A guide to native advertising (with examples)

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By Kerry Bridge, Ellen Jaudon, Jami Reetz, Gracie Renbarger
| Bazaarvoice Blog
Hear me out: Native advertising is the Where’s Waldo (Where’s Wally, to our British readers) of digital marketing. It’s not exactly camouflage, but it blends in with its surroundings. It’s not hiding, but it’s not immediately noticeable. And like Waldo, good native advertising reveals what online users are searching for. Find out how native advertising can benefit your business and see how successful brands have put it into action.
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How to get verified on TikTok: A guide for brands

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By Ellen Jaudon, Jami Reetz, Gracie Renbarger, Andrew Brzezicki
| Bazaarvoice Blog
Quick — what’s the fastest way to tell if a brand’s social media page is authentic or not? The answer lies in one tiny, blue checkmark. Not only does a verified TikTok account convey authority and credibility, but TikTok verification also deems your brand more trustworthy, which is a critical factor in the online purchase decision process. While TikTok allows you to request a verification badge, and it’s a rather hassle-free process, the trick lies in actually getting the request greenlit.
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Optimize strategy Archives | Bazaarvoice

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By Ellen Jaudon, Andrew Brzezicki, Kerry Bridge, Greg Hart
| Bazaarvoice Blog
Optimize strategy How to optimize your social strategy with TikTok analytics Read post Optimize strategy The e-commerce manager’s guide to marketing automation strategy Read post Optimize strategy Quick commerce: How to adapt your business in a new era of speed Read post Optimize strategy The bow tie funnel: A guide to the sales and marketing funnel Read post Optimize strategy 9 brand examples of inspiring inclusive marketing campaigns Read post Optimize strategy A complete guide to authentic...
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UGC Solutions for Food & Beverage Brands

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By Jordan Chang, Ellen Jaudon, Kerry Bridge
| Bazaarvoice Blog
Easily sample new food products to jumpstart review collection and leverage more review sources to keep product pages fresh.
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TikTok trends: How to find them and make them your own

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By Amber Riley, Andrew Brzezicki, Ashlei Valles, Ellen Jaudon
| Bazaarvoice Blog
Grab your phone. Open the app store. Download TikTok. Create an account. Then sign in. And do it sooner than later. Because TikTok trends are always changing. And staying on top of them can be the difference between your brand going viral or not, which can be the difference between extra millions on your bottom line or not. Chapters: What are TikTok trends? Their brand value Latest TikTok trends Be honest: are you avoiding TikTok because you think it’s just for pre-teen dances or cat videos?
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