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Eluard Alexander

As seen in: The University of New Mexico - UNM
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Articles

Deciphering Purchase Decisions in Neuromarketing: A Systematic Review of the Last Decade Using Neutrosophic Z Numbers

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By Mendoza Zenozain, Eluard Alexander
| The University of New Mexico - UNM
Home > NSS > Vol. 84 Mendoza Zenozain, Eluard Alexander. "Deciphering Purchase Decisions in Neuromarketing: A Systematic Review of the Last Decade Using Neutrosophic Z Numbers." Neutrosophic Sets and Systems 84, 1 (2025). https://digitalrepository.unm.edu/nss_journal/vol84/iss1/22 COinS
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Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS

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By Mendoza Zenozain, Eluard Alexander, Rosa Maria, Criollo Delgado
| The University of New Mexico - UNM
Home > NSS > Vol. 84 Mendoza Zenozain, Eluard Alexander; Rosa María Criollo Delgado; and Julio César Vidal Rischmoller. "Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS." Neutrosophic Sets and Systems 84, 1 (2025). https://digitalrepository.unm.edu/nss_journal/vol84/iss1/15 COinS
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