Personalization, character count, and message type are all variables marketers need to keep in mindCreating the perfect subject line is an art form, but there's also a lot of science and data that goes into the craft. For its new subject line benchmark report, Yes Lifecycle Marketing analyzed more than seven billion emails sent in Q2 2017 via its cross-channel platform Yesmail360. Here are some of the key findings featured in the report.
Cybercrimes are threatening both consumers and companies. According to the June 2017 McAfee Labs Threats Report, there were 244 new cyber threats every minute in Q1 2017 — that's more than four threats every second. The report also found that total malware samples reached 670 million that same quarter and that the total number of mobile malware samples reached 16.7 million. These malware infections can impact brands' bottom lines.
Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impactThe modern retail story is full of highs and lows. The good news? Sales are up. According to a survey of 251 retail executives by Bluecore and NAPCO Research, 36% of respondents experienced e-commerce sales lifts of at least 10% from 2015 to 2016; 20% also experienced lifts of less than 10%. The bad news? Brick-and-mortar stores are taking a hit.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".