Greg Emerson
As seen in:
Medium,
HuffPost,
The Atlantic,
Newsday,
The Street,
Digiday,
247Sports,
Nieman Lab,
Journalism.co.uk,
Land of 10
and
Covers:
politics, breaking news, media, journalism, international news, space science, social media, technology, national news
Product & Digital Strategy leader, previous @TheAtlantic @TheIntercept, @HuffPost, @WSJ. No longer sharing updates on X.
Interview
How is social media changing news?
We are in the age of a-la-carte journalism, where people consume one thing at a time from what comes to them on their social feeds. You can reach a much larger audience, but every story has to stand out from the noise. Sometimes the conversation around the news is more important than the news itself.
What does it mean to be a journalist?
Being a journalist is about making people understand why they should care about what's going on in the world.
What tools and software do you use to do your job?
Polopoly CMS, Chartbeat analytics, Adobe SiteCatalyst, Photoshop, Brain
Did you work for your high school newspaper? If so, what did you do there?
I wrote but was soon managing sections because I've always had an editor in me. We worked on Macs (Apple 2?) even back then, and used rollers and sticky tack to lay out the pages. William McCrady, who was of course Mr. McCrady, was our 'publisher'.
What story are you most proud of writing or working on?
The only time I was really able to work on my personal passion for science in a story was at a multimedia magazine startup called FLYP, producing features in partnership with Scientific American. FLYP didn't survive, and neither did the content on its website or what was hosted on SciAm. It was a hard lesson that not everything does live forever online. I would particularly want to click around our Apollo anniversary package again...
What advice can you offer to aspiring journalists?
There are many different ways to be a journalist, both inside a newsroom and out. I would recommend to anyone to try some photo, try some coding, try some graphics, try video. The more languages you speak, the better you'll be at communicating.
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