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Emily Gosling on Muck Rack

Emily Gosling

London
As seen in: BP&O, Yahoo Life, Broadly, Fast Company, Thump US, VICE UK, Flipboard, HuffPost UK, Creative Bloq, It's Nice That, Creative Boom and

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Articles

Industrial, conceptual, and starkly beautiful: DutchScot’s branding for SF sauna and cold plunge, Fjord

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By Emily Gosling
| BP&O
Fjord is a new  floating sauna and cold-water plunge experience moored in San Francisco Bay’s Sausalito area. Rather than being exclusively positioned as a wellness-type experience, instead it looks to float, as it were, somewhere between architecture, hospitality and outdoor recreation. It’s a very modern take on the centuries-old tradition of saunas and how they’re used – the shift between heat and icy water – in this case, that of the Pacific Ocean and its surrounding chilly open air.
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Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work

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By Emily Gosling
| BP&O
One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online. Formerly better known as Rugiet Health, Rugiet was founded in Austin, Texas, in 2020 as a telehealth company.
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JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity

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By Emily Gosling
| BP&O
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of other household name entities which aren’t acronyms – Uber, Boddingtons, Yahoo, Billington’s sugar. In short, hugely famous brands overhauled by a hugely famous agency.
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