Emily K. Bardon

SelectBlinds, a major national retailer, recently agreed to pay a $10 million class action settlement related to claims that its online sales tactics violated California consumer protection laws. The complaint specifically challenged two of SelectBlinds' online sales practices: continuous limited time sales and inflated regular price discounts. SelectBlinds' website featured countdown timers that marked the hours, minutes, and seconds until a purportedly limited time sale expired.

As fashion brands continuously work towards reducing their carbon footprint through more sustainable products and practices, they must be mindful of how to communicate these efforts. Businesses like H&M, Nike, Kohl's and Walmart, among others, have recently found themselves in lawsuits for alleged deceptive marketing strategies coined as "greenwashing." Defining Greenwashing Greenwashing is the practice of overstating the environmental impacts of a product or service.

As fashion brands continuously work towards reducing their carbon footprint through more sustainable products and practices, they must be mindful of how to communicate these efforts. Businesses like H&M, Nike, Kohl’s and Walmart, among others, have recently found themselves in lawsuits for alleged deceptive marketing strategies coined as “greenwashing.” Defining Greenwashing Greenwashing is the practice of overstating the environmental impacts of a product or service.