Two weeks before the 2026 Met Gala, Marc Jacobs launched its next creative chapter with the launch of “The Scene,” a scripted micro-drama written by and starring comedian, actress and screenwriter Rachel Sennott. She later walked the famous fashion steps clad in the New York-based designer’s custom look. The campaign marked the brand’s new take on storytelling through “Question Marc,” an episodic, social-first video and photo series.