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Articles by Emily Zelko
Onboarding: Build a Strong Member Experience from the Start
Brian Rawlings November 1, 2021 The New Year is fast approaching, which means resolution season is almost here. As new and returning members are introduced to clubs, there are opportunities to ensure they have a quality onboarding experience while simultaneously taking steps to protect the wellbeing of your guests, team members and facility. The following are three things to consider when onboarding new and returning members. 1. Use onboarding as a chance to review safety protocols.
106 Ideas: The Annual Issue of Inspiration
It takes just one good idea to make a positive impact. But you’re in luck, because this issue has 106 carefully curated ideas to improve your gym business spanning the 29 categories below. Aquatics Aquatics programming is a great addition to any club due to its wide appeal among a variety of different demographics and abilities. However, there are tons of aquatic programs to choose from.
Marketing in the Moment: Strategies for Successful Sales
Here are the strategies and tactics two health clubs are using for successful sales and marketing in the moment, post-COVID. There are dozens of sales and marketing strategies club operators can choose to implement. Should you focus on print or digital, create an integrated marketing campaign, emphasize word of mouth marketing, or all of the above? Much of what you do will depend on your local demographic and individual business goals.
Decoding Websites and Digital Marketing
Photo courtesy of Shutterstock As club management becomes more technologically advanced, the importance of a highly optimized, beautifully designed website continues to increase. From lead generation to member experience, a club’s website is a crucial aspect of organizational success. Here are the essentials of websites and digital marketing for clubs. Responsive Design and Secure Setup.
Increasing Membership Acquisition with Conversational AI
IMAGE COURTESY OF SHUTTERSTOCK Artificial intelligence (AI) as a business tool for health clubs has never been more practical. More specifically, the application of conversational AI to the sales process is allowing clubs to scale authentic communications with leads at an extraordinary rate. What is conversational AI?
Adding to Your Bottom Line
IMAGE COURTESY OF SHUTTERSTOCK Have you ever wondered how many staff hours and how much money it takes to track down declined payments or expired credit cards? What about the negative effects it has on your member experience? Credit card declines are more than just a headache for your business and your members. They negatively impact on your bottom line. First, there’s the labor cost to your staff who are spending countless hours tracking those members down to update payment information.
Reach Your Members Where They Are
SMS messaging is a text message that is less than 160 characters and does not contain any multimedia content such as pictures, videos or audio. SMS messaging is the most popular form of communication today. According to a study from Pew Research Center, it is estimated that 18.7 billion SMS messages are sent daily, with 81 percent of Americans reporting they send text messages regularly. So why don’t many businesses use this channel to communicate with their customer base?
Humans Versus Technology
There’s more competition than ever for your members and prospects’ time, attention and money. How do you rise above the noise? There’s a lot of buzz about new technologies in the health club industry to help you do just that. You hear terms like lead management systems and marketing automation, artificial intelligence (AI) and machine learning and wonder how it relates to you as a health club operator.
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