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Emma Chiu on Muck Rack

Emma Chiu

  • Global Intelligence Director, VML
United Kingdom
As seen in: VML, The Drum, Campaign (UK), Creative Review, WARC, Lexology, Campaign (US), Wunderman Thompson Intelligence, Muse by Clios, North by Northwestern, RESEARCH LIVE and
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Articles

Cannes Lions 2026: Key Trends

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By Emma Chiu, Marie Stafford, Fernando Machado
AI inspires conversation around what technology cannot automate: the human element VML celebrated a historic milestone at the 2026 Cannes Lions, earning No. 2 Creative Network of the Year. But staying cool was a different victory at the 73rd Cannes Lions International Festival of Creativity that ran from June 22–26. Under a punishing sun, attendees along the Croisette were rescued by little robots ferrying water and fans – a neat, faintly absurd emblem of the week's central tension.
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Join Us at VML Chicago's Future 100 VIP Event

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By Emma Chiu, Marie Stafford
The Future 100 is heading to Chicago! VML's Future 100 has become the global authority for brands navigating what's next. Now, we're bringing those insights directly to our top Chicago clients, in the innovation hub of the West Loop. Join us at VML Chicago as co-author and futurist Emma Chiu distill the report's most critical insights for leaders at our Future 100 VIP Client Event. Explore the forces reshaping consumer behavior, brand strategy, and market dynamics.
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The Future 100: Gen Z Trends & Insights 2026

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By Emma Chiu, Marie Stafford
Our Future 100 vertical cut explores the top 10 trends to connect with Gen Z including Hyperreality, Treatonomics and Brand democracies With Gen Z today, brands don't just sell – they collaborate. For Gen Z, the lines between the digital and the physical, the human and the synthetic, and the consumer and the creator haven't just blurred, they’ve evaporated.
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