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Emma McDonald on Muck Rack

Emma McDonald

As seen in: Sydney Morning Herald, The Age, National Post, Toronto Sun, Calgary Herald, Le Journal de Montréal, SAS, Brisbane Times, Le Journal de Québec, WAtoday and
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Articles

Will we ever trust a robot?

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By Emma McDonald
| Northern Insight Magazine Verified
By Emma McDonald Yes, AI is on the rise, but can marketers ever really trust it? Like you, I am seeing countless articles about the rise and impact of this digital dynamo. Varying in degrees of venom from “it’ll be taking jobs soon!” to being the most supportive ‘digital assistant’ we have ever known; these pieces are usually designed to pique interest and create conversation (and perhaps, even a little bit of division too). So, where does AI lie in the actual working landscape today?
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MCDONALD: Big Tech will threaten, but Canada doesn't have to listen Original

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By Emma McDonald
| Toronto Sun Verified
This file photo taken Oct. 1, 2019, shows the logos of mobile apps Facebook and Google displayed on a tablet in Lille, France. Photo by DENIS CHARLET / FILES /AFP via Getty Images Article content Canadians, it’s time to hold your nerve. There is no need to panic about Facebook’s threats to block the sharing of news content. Advertisement 2 This advertisement has not loaded yet, but your article continues below.
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Le Canada n’est pas tenu d’écouter les menaces des "big tech"

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By Emma McDonald
| Le Devoir Verified
Chers Canadiens, le temps est venu de garder votre sang-froid. Il n’y a pas lieu de paniquer devant Facebook, qui menace de bloquer le partage de vos nouvelles. Limiter le pouvoir des grandes entreprises technologiques est un défi, certes, mais la bonne nouvelle, c’est qu’une mobilisation se met en place dans le monde entier.
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