Emma Haddad
New York
Marketing Enablement @LyraHealth. Formerly PR for @MuckRack. @Northeastern grad. Mom to @oscargetscash on IG.
Articles by Emma Haddad
Webinar recap: Celebrating Black History Month and the push for diversity and inclusion in PR
Earlier this month, the Museum of PR and Diversity Action Alliance hosted a webinar celebrating Black PR history, a front-and-center topic in the industry right now. The fact is, not enough Black and diverse leaders are recognized in the PR world. How often do you see people like Inez Kaiser, Moss Kendrix and Ofield Dukes in PR literature and textbooks?
Top publications and articles for January, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency
“Find comfort in the uncomfortable.” That’s the motto of 8THIRTYFOUR, an integrated communications agency based out of Grand Rapids, Michigan. Its owner, Kim Bode, believes in this sentiment so fiercely that she has the words tattooed on her arm. “That's always been what we've done,” says Kim, who founded the agency 15 years ago. “We've always pushed the envelope. We've always said we are not growing unless we're uncomfortable. We're not growing unless we're doing things differently.
Your guide to managing a remote PR team
At this point, remote work is no longer a far-fetched concept that’s relegated to workplace trend thinkpieces. It’s “the new normal,” as folks like to say. If you weren’t working on a remote team prior to COVID-19, then you were most likely forced to retreat home last March. For some companies and teams, this may have felt like a relatively simple transition, but for others, it came with a unique set of challenges.
9 must-subscribe newsletters for PR pros in 2021
We get it. Checking your inbox isn’t usually something that gets you revved up in the morning — unless you’re eagerly awaiting a tracking number from a recent online purchase, email fatigue is real. As a PR pro, this morning ritual tends to come with a tinge of dread — what fire am I going to put out today? But what if, when checking your email, you also found a nice little heap of PR advice and insights from really smart industry pros?
Announcing our partnerships with Society of Professional Journalists, International Center for Journalists and other major journalist orgs
We’re excited to announce that we have partnered with the Society of Professional Journalists (SPJ), an organization dedicated to encouraging the free practice of journalism and high standards of ethical behavior, and the International Center for Journalists (ICFJ), a non-profit organization with a global network of more than 100,000 journalists.
These PR professors are using Muck Rack in the virtual classroom - Here’s why (and how you can get involved)
It’s no secret the PR industry is a fast-paced, exciting and ever-changing industry — it’s also a growing field. Employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, according to the U.S. Bureau of Labor & Statistics. That’s faster than the average for all other occupations.
How the future of politics will impact both the media and communications industries
PR professionals and journalists alike have faced a number of challenges trying to navigate the uncertainties of 2020, and while 2021 isn’t off to the smooth start we’ve hoped for, it’s important to take a step back and look at the election’s impact on the industry. Muck Rack partnered with USC Annenberg on its ‘Politics, Polarization and Purpose’ study to survey over 1,500 journalists and PR professionals on the election’s impact on polarization, media consumption and credibility.
Top publications and articles for December, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
New research and livestream: What Journalists and PR pros need to know about 'Politics, Polarization and Purpose' in 2021
The 2020 Presidential Election was unprecedented for many reasons: the record number of absentee/mail-in ballots, early voting turnout and accusations of voter fraud. Add to that the mass amounts of false information being spread across social media—PR professionals and journalists have dealt with a lot in this transformative year.
When and when not to hold a meeting
If you thought working from home over the last 10 months would free up your calendar from meetings, unfortunately, you’d be wrong. In fact, according to research from the National Bureau of Economic Research, the number of meetings is actually up 13%. Often considered a colossal waste of time, they take up valuable real estate on your calendar.
PR predictions for 2021: 10 industry pros weigh in
Each year, Muck Rack asks a panel of PR professionals to reflect on the year prior and make some predictions for the coming year. It’s safe to say nobody could have predicted the challenges presented to PR pros around the globe in 2020 as we faced the most uncertain of years. “The biggest challenge I experienced this year was mastering the art of the pivot,” said Fatou B. Barry, creator of PR Girl Manifesto and principal at AB MEDIA GROUP.
7 media trends that dominated the news cycle in 2020
News travels fast, especially during a year that held a lot of uncertainty for people around the world. From stay-at-home orders and COVID-19 prevention to lighter topics like the Tiger King and Carole Baskin—we’ve seen a whole range of subjects dominate the news cycle in 2020. Being able to understand and contextualize a story and potentially combat media criticism is more important than ever before.
Webinar recap: 3 insights from Muck Rack’s State of Tech Journalism in 2020
Each year, Muck Rack conducts its Annual State of Journalism survey, where we collect valuable insights on how journalists are reporting, covering events and releases and responding to pitches. This year, we took things a little deeper, and also surveyed more than 450 tech journalists to see how their jobs have changed in light of COVID-19.
Launching Muck Rack MVPs, an elite customer community of PR pros
We’re excited to announce our Muck Rack MVP program. Muck Rack MVPs are PR pros who are on the forefront of the industry, shaping what it means to be a savvy and tactical communications professional in today’s media landscape—and serving as customer champions who influence how we build our business and product.
Top publications and articles for November, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
3 leading healthcare PR professionals on how they’ve managed uncertainty in 2020
While we all feel the strain of working in PR during this unpredictable year, no doubt those in healthcare PR have found themselves at the forefront of communicating internally and externally around the pandemic. We checked in with three pros in the industry to learn about their biggest challenges over the past 10 months.
Webinar recap: 7 principles for measuring and evaluating PR in 2021
PR pros are no stranger to the headache of measuring and evaluating their PR efforts. Many times, you’ve got your company’s leadership and clients begging for metrics, and you too want some benchmark for success. Even so, it’s always been difficult navigating around those vanity metrics (looking at you, AVE) and finding a meaningful, worthwhile way to measure your efforts. Perhaps no one understands this more deeply than Nicole Moreo.
Top publications and articles for October, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
The updated Barcelona Principles explain how to measure PR in context
For over a decade, PR professionals across the globe have turned to the 7 Barcelona Principles as a common framework for measuring the effectiveness of their PR and communications efforts. The Barcelona Principles are a measurement and evaluation framework that’s designed to be applied to the communication function of any organization, government, company or brand around the world.
Webinar recap: Good lessons from bad PR pitches
Each month, Muck Rack rounds up the cringeworthy, yet hilarious tweets from journalists about the pitches landing in their inboxes. You know this series as this month in bad PR pitches. We partnered with our friend and legendary PR coach Michael Smart to get his help translating what these tweets really mean for PR pros and their work. Together we released a [legitimately] entertaining ebook analyzing journalist feedback from 560 tweets, as well as a corresponding webinar full of the findings.
Introducing Muck Rack for Educators
Even before the craziness of 2020, there was a shortage of high-quality content to teach the next generation the hands-on media and communications skills that employers are looking for. We’re excited to introduce Muck Rack for Educators, a program that provides university professors and students with free access to industry-recognized certifications, research, and professional tools used by thousands of journalists and PR professionals around the world.
How to niche down your media list for pitching success
Journalists receive a lot of pitches. According to Muck Rack’s annual State of Journalism survey, 48% of journalists receive one to five pitches a day, while 43% receive five or more. And according to our regular blog installment, This Month in Bad PR Pitches, they’re not always good—or targeted pitches. Not only is that a lot of emails for journalists to sift through to find newsworthy gold, it also dramatically decreases the chances that your PR pitch is going to actually cut through the noise.
What’s inefficient PR really costing you?
The future of PR budgets has never been guaranteed. Now, in the midst of a global pandemic, your team’s budget can be harder to safeguard than ever before. Over half of PR pros said that the loss of clients and business revenue was their top COVID-19 related challenge in this year’s State of PR, while 44% expected the virus to significantly affect their budgeting when they were surveyed in early April.
10 things only PR people understand
Working in public relations is tough, even on a regular day. Let alone when major national crises are happening. Sure, this field has a ton of positives, but the fast-paced, high-pressure nature can make it easy for even the heartiest of personalities to burnout. So, we pulled together some 10 things only fellow PR professionals will understand. Can you relate? 1.
Introducing Public Relations Management, the future of remote collaboration for PR teams
The media landscape is changing fast. With remote work on the rise, PR teams need a unified workflow that is built for team collaboration and efficiency. Introducing Public Relations Management (PRM) We’re excited to announce the Public Relations Management (PRM) platform.
Interviewing for a PR job? Be ready to answer these 10 questions
So, you got the interview. Congratulations! This is great news, even though interviewing for a new role in public relations (especially during a global pandemic) can be incredibly nerve-racking. Being well-prepared is a great way to make yourself feel a little less anxious, but even that can be tricky.
Top publications and articles for April, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
Announcing broadcast data and monitoring on Muck Rack
As the world adjusts to the new normal of life amid COVID-19, broadcast media continues to be a crucial source of timely information for millions. Nielsen Media Research recorded that CNN’s viewership went up a whopping 193% and other networks had eye popping double digit percentage gains from March 16-20. Despite the drop in commuting, 28% of people even said they’re listening to more radio than they were before the pandemic.
Top publications and articles for March, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
Launching the first podcast media database
Muck Rack has launched the first-ever podcast media database to help people find the right podcasters. Podcasts have come a long way since the iPod, and are only growing in popularity— there are currently over 900,000 podcasts according to Podcast Insights—and with more amateur broadcasters recording their own shows, the number will only continue to climb.
What’s the best day of the week to pitch a journalist?
Last month, Muck Rack released the findings from the Annual State of Journalism survey. We surveyed more than 1,000 journalists to learn how they use social media, their preferences for working with PR professionals and receiving pitches, their optimism about the future of the industry and more. 3 new insights for 2020 For more than five years, Muck Rack has released the Annual State of Journalism. Each year, we strive to ask new questions, reflective of the current state of media.
Why Muck Rack’s Trends tool is now free for everyone
News travels so fast in these uncertain times that it’s not always easy to know what to focus on. That’s why we've decided to offer our latest research tool, Trends, for free to everyone starting now, whether or not you have a Muck Rack account. Trends puts news analytics at your fingertips, making it easy to generate charts and graphs that help you understand how the topics you care about are covered.
Day in the life, coronavirus edition: Get to know Sarah Evans, owner, Sevans Strategy
Sarah Evans is the owner of Sevans Strategy, a digital public relations and new media consultancy that utilizes earned and organic methods to help brands reach their audiences. She opened her business nearly 11 years ago, after working in the corporate communications world for eight years. Sarah is also an influential Twitter personality with more than 100,000 followers. Sevans Strategy doesn’t structure itself like a typical agency.
Top publications and articles for February, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
Embracing remote work in a time of crisis
According to Muck Rack Trends, more than 1.6 million articles have been written about coronavirus since the beginning of the year. No doubt, it's one of the most-discussed topics of 2020, leading brands and businesses around the world to rethink how we interact and work on a daily basis. Which events have been canceled? Notably, SXSW canceled the 2020 edition of the popular interactive, film and music festival held in Austin, Texas last week.
Day in the life: Get to know Libbey Baumgarten, senior vice president, Jennifer Bett Communications
Libbey Baumgarten is the senior vice president at Jennifer Bett Communications (JBC), an agency that offers startups and unique brands a creative, multi-dimensional approach to consumer awareness. JBC has clients that span across home and design, food and beverage, fashion, health and wellness, beauty and more. Libbey heads up the social impact division, working primarily with women-led brands who are mission driven and building brands to create change.
Muck Rack
It’s that time of year again—SXSW is right around the corner with under three weeks to go! The annual festival of film, interactive media, music and tech has long been a leading industry event and continues to grow in size and scope each year. This year’s festival runs from March 8-16 at the Austin Convention Center with various subsidiary events located across downtown Austin.
Video: Get to know Sam Dalsimer and Michaela Kron, Duolingo
Curious how the most popular language-learning platform and most downloaded education app worldwide manages PR? We checked in with the PR team at Duolingo to find out. Sam Dalsimer is the head of PR and Michaela Kron is the senior PR manager at Duolingo. Sam and Michaela shared more about their careers in PR and how tools like Muck Rack help them do their jobs more efficiently. Watch this video. 4 fast questions with Sam Dalsimer Want to get to know Sam a little better?
Top publications and articles for January, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
The ultimate list of PR statistics in 2020
At Muck Rack, we’re all about making the lives of PR pros and journalists easier. That’s why we regularly publish content filled with predictions about the future of the PR industry, examples of how other brands are staying on top of an increasingly dense workload and resources to help PR pros and journalists work well together. Kickstart your year with a roundup of the top 35 public relations statistics you need to know right now.
62 PR conferences and events you don’t want to miss in 2020
Want to attend a PR conference or event this year? For communicators looking to learn, grow and network, there are many great options to choose from. Keeping track of all the great PR conferences and events out there can be tricky. To make it a little easier, we’ve compiled a list of the top conferences and events to attend in 2020. Check out the list below, organized by month. *Bookmark this post! This list will be updated throughout the year to feature the top PR events and conferences.
The PR conferences and events you don’t want to miss in 2020
Want to attend a PR conference or event this year? There are so many great options to choose from for communicators looking to learn, grow and network. Keeping track of all the great PR conferences and events out there can be tricky. To make it a little easier, we’ve compiled a list of the top conferences and events to attend in 2020. Check out the list below, organized by month. *Bookmark this post! This list will be updated throughout the year to feature the top PR events and conferences.
Top publications and articles for December, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists. Rankings from November to December: The top four spots this month remain the same from November.
PR predictions for 2020: 10 industry pros weigh in
As we approach a new decade, it’s important for communicators to take time to reflect on the professional challenges they faced in 2019, and look ahead to the opportunities that await in 2020. After a tumultuous 2018 for PR professionals, 2019 also presented interesting challenges ranging from building relationships with journalists in a shrinking media landscape to figuring out the best ways to measure PR success.
Leveraging the PESO model (Plus, some essential tips for end of year PR reporting)
The end of the year -- and the decade! -- is rapidly approaching. With that comes annual reporting. It might not be a very fun process, but it’s crucial for measuring your success as an individual, team and company. Plus, your leadership is probably going to look pretty closely at it when they start assessing the bottom line. But the age-old question lingers: How do we measure business impact? This is especially challenging for public relations professionals.
Top publications and articles for November, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists. Rankings from October to November: The top four spots this month remain the same from October.
How to write a PR pitch
There are many skills you need when you work in public relations, but the absolute must-have skill is the writing chops to craft effective media pitches. With journalists reporting lack of personalization as the #1 reason they reject otherwise relevant pitches in the State of Journalism 2019, it’s clear that pitching is a topic all communicators could use a refresher on. According to the State of PR 2019, PR pros also find this approach (as opposed to mass email or phone calls) most effective.
Top publications and articles for October, according to journalists
Here at Muck Rack, we’re big fans of not only following what journalists are talking about on Twitter, but also what they’re sharing. Following the end of every month, we will report on which publications are getting the most social shares specifically from journalists who are verified on Muck Rack. We’ll also share which articles at those publications are getting the most shares from other journalists.
Video: Get to know Matt Conroy, vice president of media strategy, Peppercomm
Matt Conroy is the vice president of media strategy at Peppercomm, an integrated communications agency celebrating their 25th anniversary this year. "I work with mostly our financial services clients helping them strategize and execute media relations programs," Matt explained. We checked in with Matt to learn more about his career in PR, why he loves media relations and how tools like Muck Rack help him do his job more efficiently. Watch this video.
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