Emmanuel Nwaka

Six months ago, I heard about product marketing from a friend. This was surprising because I had been doing content marketing and brand marketing for close to three years, and so the term product marketing seemed like a gateway to nowhere. After searching for the term online, I was shocked. Product marketing is a lot different from other forms of marketing that you know.

Why is Product-Market Fit important in the world of Startups? According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product-market fit is when customers are consistently buying your product or its consumption is growing in line with your capacity to supply. Product-market fit is reached when the market demand for your product sustains its growth and profitability. This means that customers not only support your business but also drive its success.

Six months ago, I heard about product marketing from a friend. This was surprising because I had been doing content marketing and brand marketing for close to three years, so the term product marketing seemed like a gateway to nowhere. After searching for the term online, I was shocked. Product marketing is a lot different from other forms of marketing that you know.