Emmylou Grimm

Every year, someone predicts a soft holiday season. Every year, consumers prove them wrong. That’s the reality unpacked in a recent episode of AdLab, including what brands should be doing to get ready for Q4, and what’s on deck at this year’s LP Connect. The data backs it up. Adobe reported $257 billion in online holiday spend last year, the highest total on record and a 7% increase year-over-year. Advertising costs climbed. Mobile spend climbed.

Your website sits at the center of your digital marketing efforts. Every campaign, channel, and touchpoint ultimately directs people there, meaning its performance directly impacts overall results. When conversion rates lag, the cause isn’t always obvious at first glance. In many cases, the gap comes from how the site handles user intent once someone arrives.

From left to right: Head of Channel Partner Sales, Microsoft Advertising; David Johnson, Chief Product Officer at Logical Position; Kevin Brunner, SVP of Sales at Logical Position. We sent two LP leaders to Miami for the highly anticipated POSSIBLE conference to explore the latest developments in AI and their impact on digital advertising.