Eoghan McCabe

We’re excited to share that we just signed an agreement for Salesforce to acquire Fin for ~$3.6B. The transaction is expected to close in the fourth quarter of Salesforce’s fiscal year 2027. Fin started as Intercom 15 years ago. We changed our name to cap our transformation just weeks ago. We were a darling of the SaaS era and invented so many of the patterns you see in software today.

When competing in business, you have two choices. Try to win the game your competitors have chosen to play, or play a different game. In our category, which we call Customer Agents, our well-financed competitors have made generous use of fabricated demos, particularly when it comes to their voice technology. Voice is just extremely hard. And while we all know that the future of customer experiences will be Agent-driven voice, we’re not there yet today.

Sometimes you see a corporate announcement that’s so obvious and so late, it’s almost an admission of failure. And I’m open to feedback on how I should have pulled the trigger on this change much sooner. But the tech industry is so littered with awkward and arguably unsuccessful name changes that I thought it prudent to procrastinate on this one. But finally, today, we’re changing the name of our company to Fin.