Equis Research

A collaboration of Equis Research and Equis Institute Equis is out today with a high-level analysis of Latino voter trends in the 2022 election. Many narratives - some more substantiated than others - contributed to a sense of uncertainty around Latino voting in the lead-up to the 2022 midterms. But what factors ended up shaping the final results, and what do they portend for 2024? Read the final report [ here].

Much has been said about the role of "trusted messengers" in countering false and misleading claims and narratives, but less is known about which messengers are actually most effective at moving the needle on countering disinformation and misinformation online. To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.

By Equis Research Where the Latino Vote is Today: The Latino vote remains stuck in the 2020 moment. Many Latino voters who in past elections have voted with Democrats are today persuadable — but Republicans have so far failed to win them over. ● While Latinos shifted toward Republicans between 2016 and 2020, an 8-point swing toward Trump, we do not see evidence of a further decrease in Democratic support since Biden’s win.