I am a senior-level writer, editor, and producer with a mastery of cross-platform editorial programming, as well as extensive experience in print, television, digital, social media, and marketing/promotion.
“Fight for the little ones. They’re the ones that really fucking matter.”With those words, Pereira & O’Dell chief creative officer Will Gelner accepted the evening’s first Grand Clio—for Branded Entertainment, for the Werner Herzog internet documentary Lo And Behold: Reveries of the Connected World—and perhaps unknowingly set the tone for the rest of the night. If anything can truly define the 2017 Clio Awards, the 58th outing for the honor, it would be standing up for those without a voice.
One of the main arguments against globalization is the vague idea that reveling in our shared experience somehow robs us of our identity. This faulty notion is only gaining more and more steam, as countries buckle to fear and misinformation and attempt to build literal and figurative walls around its precious borders. So, just as preschoolers have done since 1969, we’ll have to turn over the explanation of hard truths and the nurturing of emotional growth to the Muppets.
Early on in Robert Rodriguez’s Desperado, there’s a scene in a dingy Mexican bar tended (barely) by Cheech Marin that stands out for its tonal opposition to pretty much anything else in the movie. A couple of snooty patrons lambast Marin’s barkeep for the nonexistent service in his establishment. The lead tourist ends her rant with:To which Marin and his loyal regular (played by musician Tito Larriva) gleefully respond, “We know.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".