As we enter the last two months of the calendar year, most teams have already put a lot of time and analysis into what the 2018 budgets will look like for the enterprise, down to each business unit. Connecting historic data and future growth plans is the best way to forecast budgets. With more companies implementing a digital transformation strategy, technology spending and IT budgets are an increasingly important aspect of the budget planning process.
Interestingly, Apple sat on the sidelines for a couple years before it released the Apple iWatch in 2015. Since then the popularity of smartwatches has been nothing short of spectacular. According to Strategyr, the market for smartwatches globally is expected to exceed 110,000,000 units by 2020. Even Google has jumped into the mix with their own smart wearables. So when a new startup decides to compete in the land of tech giants, you wonder if they have what it takes to win.
The Zylo Team is heading to Orlando for the Gartner Symposium and ITxpo in one week. We are excited about the opportunity to network and connect with the CIO’s and Senior IT Leaders from the world’s largest enterprises to talk about the Cloud. Now that IT is not the only department purchasing and budgeting for technology, SaaS Optimization is a growing problem not just for IT, but for the entire enterprise.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".