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Articles by Eric Claman
Making a Great and Lasting First Impressions
Benjamin Whitman shares why first impressions matter, and how to make sure you’re creating a great experience during the first member interaction. Everyone knows the saying “You only get one chance to make a first impression,” and it’s absolutely true. Looking deeper into the impact of first impressions, you discover how it can also influence long term and even permanent feelings and thoughts.
Retain Revenue by Predicting Attrition Risk
Doug Young, the chief operating officer at Easalytics, shares how to retain revenue by predicting attrition risk. For many undesirable things, early detection and intervention can dramatically reduce the severity of the outcome. Think cancer, fires, termites and yes, member attrition. Even if you’re focusing heavily on retention cornerstones like onboarding, engagement and member experience, chances are you still shake your head at the number of lost members per month.
In 2019, Health Club Operators Need to Focus on Retention
Photo by fotostorm/iStock/Getty Images Plus. (Editors' Note: This article is part of Club Industry's report, "Trends That Will Affect the Fitness Industry in 2019," sponsored by Twin Oaks Software. You can download this report for free by going here.) Depending on which study you believe or who you listen to, the cost of acquiring a new member is anywhere from five to 20 times more expensive than retaining an existing member.
Increase Profits 25 Percent by Focusing on Member Retention
Depending on which study you believe or who you listen to, the cost of acquiring a new member is anywhere from five to 20 times more expensive than retaining an existing member. No matter which number you believe in, the premise is undeniable and indisputable. You don’t have to spend time and resources going out and finding a new member — you just have to keep the ones you have happy. Even more impressive is the effect retention has on your bottom line.
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