More than a few professional athletes like to spend some of their mounds of extra bucks on looking stylish. Websites keep track of the best-dressed athletes and bloggers pay close attention to what the jocks are wearing when they come out of the locker room. Sporting stars no longer just reach into the closet and pull out another sweat suit. So more and more athletes have become brand ambassadors for fashion labels that don’t have a whole lot to do with sports.
Once a retail powerhouse that brought in foot traffic by the millions annually, Sears has been struggling—restructuring, selling off assets and closing stores in the US and Canada, with liquidation sales now underway. One way it’s hoping to keep hanging on in consumers’ minds is via a partnership with Amazon to sell its Kenmore-branded appliances on Amazon.com in a deal that will see Kenmore’s line of smart appliances sync with Amazon’s voice assistant, Alexa.
The astronaut demographic is not one that gets much consideration when marketers consider target audiences. Reebok, however, has found itself putting a lot of consideration into what astronauts might want in their footwear. The brand’s work will be on the feet of astronauts when they head to the International Space Station next year, thanks to a partnership with spacesuit maker David Clark Company. Gone are the clunky, tough-leather, firm-soled space boots of old.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".