Coding, Printing & Labeling Labeling Two high-profile lawsuits—one in California targeting ultraprocessed foods, the other challenging Texas labeling rules—may be less about legal wins and more about shaping public perception, using stigma to influence what consumers and companies choose to buy and make. Apr 29, 2026 Food companies like to point out that there’s no generally accepted definition of what is and isn’t an ‘ultraprocessed’ food, so the cases against them are less clear. Eric F.