Former Cdn foreign service. NatSec, foreign policy, photography. Roman history. Rabid Cabbagetowner. Him/Her/Itt. Hangs hat @rcmiHQ. Views entirely my own.
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Articles by Eric Morse
Missourians should beware of Republican tax cut Trojan Horse Original
by Eric Morse, Missouri Independent March 13, 2026 In 2024, I competed with Dr. George Hruza for a seat in Missouri’s House of Representatives. It was a spirited race and the closest this West St. Louis County district has seen. He and I mutually agreed not to sink to the level of personal attacks and, while I was not the winner, I feel we succeeded in running a clean, amicable race. It felt like a win for civil politics.
Addiction is a Chronic Medical Illness
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Missouri’s identity crisis: why the Show Me State is caving to Trump
Growing up in Missouri in the 1980s, the Show Me State meant something. We built America’s cars. We brewed America’s beer. We even had America’s best baseball teams. Missouri was a bellwether state. If you wanted to know what was happening in the country, Missouri could show you. But my home state, once proudly independent, is suffering an identity crisis. There is the capitulation to national political forces — selling out its citizens to curry favor with oligarchs.
Missouri’s identity crisis: why the Show Me State is caving to Trump
Growing up in Missouri in the 1980s, the Show Me State meant something. We built America’s cars. We brewed America’s beer. We even had America’s best baseball teams. Missouri was a bellwether state. If you wanted to know what was happening in the country, Missouri could show you. But my home state, once proudly independent, is suffering an identity crisis. There is the capitulation to national political forces — selling out its citizens to curry favor with oligarchs.
Missouri's search for meaning • Missouri Independent Original
by Eric Morse, Missouri Independent December 23, 2025 Growing up in Missouri in the 1980s, the Show Me State meant something. We built America’s cars. We brewed America’s beer. We even had America’s best baseball teams. Missouri was a bellwether state. If you wanted to know what was happening in the country, Missouri could show you. But my home state, once proudly independent, is suffering an identity crisis.
The Myth of the Rightward Shift: In Conversation With Red State America
This was going to be the year. The year the suburbs broke blue for Kamala Harris, boosted by a wave of empowered women and fed-up former Republicans. As the State House candidate in Missouri’s 89th District, I was going to be on the front lines of this political realignment. Instead, I found myself in the splash zone of a red tsunami. I found something else, too. The narrative that red states are getting more conservative is mistaken.
Do players want ACH?
Eric Morse · Follow 5 min read · -- Date: November 7, 2024 When choosing a payment method, players most value security, convenience, and payment speed, not the network used (debit or bank transfers (ACH)). The payment methods that spike on these metrics, debit card and PayPal, are unfortunately the most expensive. Customers are willing to try new methods, but they need to deliver on these metrics — and offer something new.
Loyalty: The case for player retention
In the last post, we covered how using targeted activation and retention strategies can increase player Lifetime Value (LTV) versus generic offers. TL;DR: Generic offers can attract “bonus hunters”, while not enticing high value players. Instead, targeting offers can lead to larger lift in high value player transactions. In this installment, we will focus on using loyalty programs to increase LTV and player profitability.
Payments and Player Lifetime Value
Part 1 Date: Jul 2, 2024 The margins in online sports betting can be razor thin for operators. Even market leaders like DraftKings are not immune to these challenges, in fact DraftKings saw -11% operating margin ( Yahoo! Finance) last quarter. One of an operator's biggest costs is marketing to drive acquisition and retention. Often their second biggest cost is payments. Given the high costs to attract and retain customers, maximizing customer lifetime value ("LTV") should be priority #1.
Will it take a military disaster to convince Canadians that defence must be taken seriously?
March was not a great month for Canadian defence policy, even such as it is.
Five Reasons You Should Participate in Museums Advocacy Day
By Eric Morse, AASLH Senior Manager of Marketing and Member Strategy Last year, I had the opportunity to participate in my first Museums Advocacy Day. I had a great time, and I hope you’ll join me at this event on February 26 – 27, 2024! Museum Advocacy Day is an annual event that brings history and museum professionals and volunteers to Washington, D.C. to advocate for federal support of history organizations and museums.
Five Reasons You Should Participate in Museums Advocacy Day
By Eric Morse, AASLH Senior Manager of Marketing and Member Strategy Last year, I had the opportunity to participate in my first Museums Advocacy Day. I had a great time, and I hope you’ll join me at this event on February 26 – 27, 2024! Museum Advocacy Day is an annual event that brings history and museum professionals and volunteers to Washington, D.C. to advocate for federal support of history organizations and museums.
I, Too, Am American
Editor’s Note: The theme of the 2023 AASLH Annual Conference is “I, Too, Am America,” which explores an inclusive definition of American identity and history. This post by Salome Mwangi describes her experience as refugee from Kenya to American citizen living in Boise, the conference host city. Salome Mwangi on the TEDx Boise red carpet, at the Idaho Shakespeare Festival stage, in October 2020. By Salome Mwangi The journey from Nairobi, Kenya, was unlike any that I had ever taken.
How to set realistic expectations for your aspiring content creator
“Dad, can I start my own YouTube channel?” I have four kids, the oldest of whom is 14, so if my math is correct, I’ve fielded this question approximately 50,000 times. When it comes to kids’ being an influencer today, the universe of social platforms is considerable and can be overwhelming—not to mention the considerations each one carries with it.
Explore Boise at the 2023 AASLH Annual Conference
There’s more to the AASLH Annual Conference than the learning sessions and networking opportunities. The conference is also an opportunity to see the host city and state. We offer a large number of tours during the conference. You can also extend your stay. AASLH Annual Conference Tours There are 19 tours available through this year’s conference.
2022 Annual Report Documents Active Year for AASLH
2022 was an active year for the American Association for State and Local History (AASLH)! Uniting much of the work of AASLH is our vision for the upcoming 250th anniversary of the United States in 2026: that the Semiquincentennial moves American society toward justice through an inclusive approach to history.
Announcing the 2023 History Leadership Institute Seminar Cohort
The 2022 History Leadership Institute Seminar cohort in Indianapolis. The AASLH History Leadership Institute is the nation’s oldest and most prestigious leadership program for professionals in the history museum field. The Institute hosts a Seminar each year which enhances the skills of leaders and prepares them to address important issues facing the history field. Participants are selected by application.
New Member Benefit: Discount on Insurance Plans
The American Association for State and Local History (AASLH) now offers a new benefit to all individual and institutional members! Discounts and member-only rates are now available to you on health, auto, home, private practice professional liability, and other types of insurance. These discounts and rates are available through our participation in the Trust for Insuring Educators.
AASLH Members Are Participating in this Week’s Inaugural Civic Learning Week
Today is the beginning of the inaugural Civic Learning Week. This event is organized by iCivics and the CivXNow coalition, of which the American Association for State and Local History (AASLH) is a member. The purpose of Civic Learning Week is to highlight the importance of civic education in sustaining and strengthening constitutional democracy in the United States. A number of AASLH members are hosting events this week. Civic Learning Week is planned to be an annual event.
Andrea Jones Named Next Director of the AASLH History Leadership Institute
The American Association for State and Local History (AASLH) is pleased to announce that Andrea Jones has been named the next director of the History Leadership Institute. The History Leadership Institute (HLI) is a professional development program that provides mid- and advanced-career professionals at history organizations of all types and sizes tools, ideas, and connections to enhance their ability to lead institutions and the field.
Keep Moving Forward
In three years, the United States will mark the 250th anniversary of the Declaration of Independence, a moment that offers great possibilities for civics and history education. AASLH views the Semiquincentennial as a once-in-a-generation opportunity to share with Americans of all backgrounds and beliefs the entire sweep of our shared history as we continue to make progress towards “a more perfect union.” Today, powerful people representing a small minority want to disrupt that progress.
Get to Know Boise’s Rich History with These Books and Documentaries
By Bethany Hawkins, AASLH Chief of Operations The 2023 AASLH Annual Conference will be held in Boise, Idaho, on September 6-9. The theme for the conference is I, Too, Am America. This theme will challenge attendees to think about what “We the People” really meant in the past and what it means today. Idaho has a rich, complicated history.
Association of African American Museums Becomes Advisory Board Partner of AASLH’s History Leadership Institute
The American Association for State and Local History (AASLH) is excited to announce that the Association of African American Museums has become an Advisory Board Partner of AASLH’s History Leadership Institute. The History Leadership Institute provides mid- and advanced-career professionals at history organizations tools, ideas, and connections to enhance their ability to lead institutions and the field.
Holiday Gift Ideas from AASLH
Looking for a gift idea for yourself or someone who loves or works in public history? Consider these ideas from the American Association for State and Local History. Purchase of these gifts helps support our programs and operations. AASLH Mugs Our “Inspired by History, Powered by Caffeine” mugs are only $20! The generously sized mug holds 15 ounces of coffee or tea. A perfect gift for a caffeine-loving historian.
AASLH Holds Annual Business Meeting and Introduces New Council Leaders and Members
The American Association for State and Local History held its annual business meeting on Friday, November 4. During the meeting: John Dichtl, president and CEO, gave an update on the state of the association and the field. Council treasurer Becky Beaulieu presented a financial report. Norman Burns, outgoing Council chair shared advice for the field and getting involved with AASLH. Incoming chair Burt Logan introduced himself and shared his view on AASLH’s future.
Meet You at the Basque Block in Boise at the 2023 Annual Conference
The 2023 AASLH Annual Conference will be held in Boise, Idaho, September 6-9, 2023. In this post, Annie Gavica gives an overview of the “Basque Block,” the center of Boise’s large Basque population and a unique part of the city’s diversity. Session proposals for next year’s conference are now being accepted. The deadline is December 9. Use the button at the bottom of this post to submit a proposal.
Join Us at the Table in Boise for the 2023 AASLH Annual Conference
“I, Too, Am America” is the theme of the 2023 AASLH Annual Conference, which will be held in Boise, Idaho, September 6-9, 2023. The theme is taken from Langston Hughes’ poem “I, Too,” which was published in 1926, the 150th anniversary of the United States. In the run-up to 2026, America’s 250th anniversary, we are using the suggested themes from Making History at 250: The Field Guide for the Semiquincentennial as themes for our Annual Conferences.
2022 Virtual Conference Educator and Environment Sessions
The 2022 AASLH Virtual Conference is November 1-3. The pre-registration deadline is October 26. Registration is only $60 for AASLH members and $80 for non-members. If you are an educator or if you are interested in creating programming connected to the environment, this year’s conference has sessions you won’t want to miss. With your registration, you get access to all the sessions as they happen live and access to recordings of all sessions after the conference.
Boise and “I, Too, am America”: Now Accepting Session Proposals for the 2023 Annual Conference
Boise, Idaho will host the 2023 AASLH Annual Conference, which has the theme of “I, Too, Am America.” The conference will be held September 6-9, 2023. This theme was chosen because it draws on the broadening concept of American identity that is found in Making History at 250: The Field Guide for the Semiquincentennial. In the lead-up to America’s 250th anniversary in 2026, our conference themes are drawn from the five guiding themes that are included in the Field Guide.
Explore Diversity in History at the 2022 AASLH Virtual Conference
The 2022 AASLH Virtual Conference is now only three weeks away and will be held November 1-3. A number of sessions this year address diversity in history. Your registration includes access to these sessions live and to recordings of all conference sessions, so you can watch any session you’re interested in later. Registration is only $60 for AASLH Members and $80 for non-members. The preregistration deadline is Wednesday, October 26.
Ample Networking Opportunities at the 2022 AASLH Virtual Conference
The 2022 AASLH Virtual Conference provides ample opportunities for you to network with others, November 1-3. In addition to the learning sessions, join us for these networking events, which are hosted by AASLH’s Affinity Communities. Thursday, November 1 Happy Hours, 6 – 7:15 p.m. Eastern Educators and Interpreters Join AASLH’s Educators and Interpreters Affinity Community to celebrate your “grow and glow” moments. Bring your wins to be celebrated and your worries and questions.
AASLH Statement on Armed Individuals Shutting Down Event at the Memphis Museum of Science and History
The American Association for State and Local History (AASLH) condemns the armed individuals who showed up at the Memphis Museum of Science and History on Friday, September 23 to intimidate museum staff, partners, and guests who had intended to gather for the Memphis Pride drag show and dance party. Out of concern for visitors and staff in a situation that rapidly turned hostile the museum decided to cancel the event before it was able to begin.
AASLH Seeks Director for the History Leadership Institute Seminar
The American Association for State and Local History (AASLH) is requesting proposals for the Director of the Seminar of the History Leadership Institute (HLI) for 2023. The History Leadership Institute is a suite of related AASLH programs for mid- and advanced-career professionals at history organizations of all types and sizes.
William G. Pomeroy Foundation® Makes Significant Investment in AASLH and Semiquincentennial
The William G. Pomeroy Foundation® is providing a $400,000 grant to the American Association for State and Local History (AASLH) to expand AASLH’s capacity to serve and prepare the public history and museum community for the 250th anniversary, or Semiquincentennial, of the United States in 2026. This is the largest known gift from a private philanthropic foundation to support the U.S. Semiquincentennial commemoration.
Congratulations to the 2022 AASLH Annual Conference Scholarship Winners
The American Association for State and Local History (AASLH) is proud to announce the winners of two scholarship programs for the 2022 AASLH Annual Conference. Douglas Evelyn Scholarship for Minority Professionals These scholarships are named in honor of Douglas Evelyn, AASLH president from 1992-1994, and recognizes Evelyn’s strong support of AASLH’s professional development mission.
New Experiences at the 2022 AASLH Annual Conference
You can register onsite for “Right Here, Right Now: The Power of Place,” AASLH’s Annual Conference, which will be held in Buffalo, New York, September 14-17. We’re always looking to improve and innovate the Annual Conference each year.
Explore Civics at the 2022 AASLH Annual Conference
There’s a strong connection between history and civics. The state of New York, home to this year’s AASLH Annual Conference, has many historic organizations and places connected to civics, from the Susan B. Anthony Museum & House in Rochester to the Harriet Tubman National Historic Park in Auburn.
2022 AASLH Council Election Results
The American Association for State and Local History (AASLH) Council sets policy and provides leadership for the association, is responsible for strategic planning, and represents AASLH members and the field at large. Members vote for those who serve on Council. We thank all members who participated in this year’s election, which was held July 1 – August 1. We also thank all of the candidates who stood for election on this year’s slate.
2022 AASLH Annual Conference Pre-Registration Deadline is August 19
Are you planning to attend the 2022 AASLH Annual Conference next month? Now is the time to register! This year’s conference offers: More than 60 learning sessions in nine engaging formats Evening events in Buffalo’s most unique places A town hall that will address how we can combat legislation restricting the teaching of history Opportunities for networking An exhibit hall full of resources, and much more There’s still time to save on registration, but only if you register by August 19.
Sessions for Historic Homes and Sites at the 2022 AASLH Annual Conference
The theme of the 2022 AASLH Annual Conference is “Right Here, Right Now: The Power of Place.” Historic homes and sites know all about the powerful connections between the sense of place and an understanding of history. The Annual Conference will be held in Buffalo, New York, September 14-17. If you work at a historic home or site, be sure to check out these sessions that will assist you in moving your organization forward. Can’t make it to Buffalo?
Get the Most Out of Your First AASLH Annual Conference
Will you be coming to the AASLH Annual Conference for the first time? No worries—each year, one-third of the people who come to the Conference are first-time attendees. Here’s some things to make sure to do to have the best experience in Buffalo this September.
Small Museums Session Thread at the 2022 AASLH Annual Conference
The American Association for State and Local History (AASLH) values small history organizations and their vital contributions to their communities and the field. Our recently released 2022 National Census of History Organizations identified more than 21,000 history organizations in the United States. More than 60 percent have annual revenues of less than $50,000 and more than 80 percent have revenues of less than $200,000.
Experience the Power of Place at 2022 AASLH Annual Conference Evening Events
The American Association for State and Local History’s Annual Conference is known for unmatched evening events and this year is no exception. In keeping with this year’s theme of “Right Here, Right Now: The Power of Place,” this year’s events will take you to some of Buffalo’s most unique locations and engage you with the city’s history. Keep in mind that these events are not included with registration and that preregistration is required.
Members: Cast Your Vote in the 2022 AASLH Council Election
Your Vote Matters The American Association for State and Local History (AASLH) Council sets policy and provides leadership for the association, is responsible for strategic planning, and represents AASLH members and the field at large. Members vote for those who serve on Council and the 2022 Council election is now open through August 1.
Attend the 2022 AASLH Annual Conference and Plan for the Semiquincentennial
Attend the 2022 AASLH Annual Conference in Buffalo this September and make planning for the Semiquincentennial, or 250th anniversary of the founding of the United States, part of your experience. We’ve created a thread of learning sessions to help with your preparations.
Making Individual Membership More Valuable
The American Association for State and Local History (AASLH) is making changes and adding benefits to our basic Individual memberships starting July 1, 2022. Each membership year, AASLH is giving individual members half-off one recorded webinar from our library in the AASLH Resource Center and a special discount of 20% off one Arcus course. Both of these new benefits provide a savings of $20.
Experience the Power of Place with Tours at the Annual Conference
“Right Here, Right Now: The Power of Place” is the theme of the 2022 AASLH Annual Conference. Our host city, Buffalo, is a perfect location for exploring the importance of place, from its rich Indigenous history to its boundless stories and historic sites. We invite you to explore the intersection of place and history by participating in an optional tour while at the conference.
Right Here, Right Now: A Message from the 2022 AASLH Annual Conference Co-Chairs
By Sarah Jencks, Partner, History Co:Lab and Jennifer Ortiz, Director, Utah Division of History We are thrilled to gather this fall and have the opportunity to connect with one another again in person.
What’s New at the 2022 AASLH Annual Conference
Starting with last year’s Annual Conference in Little Rock, the American Association for State and Local History (AASLH) began an experiment to craft a more personal, retreat-like conference. For 2022, we encourage each person to step beyond the observer mode of being an audience member or attendee and to use this chance to really engage with colleagues from across the country.
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