As 2018 gets into full swing for the ag market, the dust is finally settling on consolidation. Kicking off the new year, the industry said good-bye to such long-time names as Agrium, DuPont Crop Protection, and PotashCorp and hello to Nutrien, Syngenta/ChemChina, and DowDuPont. Still to be completed is the Bayer and Monsanto merger, but for the most part, 2018 marks the end for this cycle of large supplier get-togethers. So what comes next?
Can the crop nutrients marketplace expect a better time during the 2018 growing season? This is what a lot of the nation’s top ag retailers are probably wondering following another rough sales year in 2017. For the past four years now, the fertilizer category has had a hard time showing some positive numbers. In fact, according to the past two CropLife 100 surveys, the fertilizer category has lost a combined $2.4 billion in market value since the end of 2015.
With almost 3,000 complaints of off-target crop damage from growers across the Eastern U.S. logged during 2017, everyone in agriculture agrees that getting things “right” in Year Two of the expanded dicamba age will be critical to the marketplace keeping this technology in its arsenal to combat resistant weeds. And a big part of this will be recordkeeping.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".