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Eric y David

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Articles

The road to positive R&D returns

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By Eric y David, Tony Tramontin, Rodney Zemmel
| Eureka!
Scientific innovation is not the only route to higher R&D productivity. Attention to the familiar management areas of cost, speed, and decision making can still reap rewards. As productivity in the pharmaceutical industry has fallen, calls for a new paradigm that would radically change pharmaceutical R&D have increased (Exhibit 1). The trend has been to view diminishing returns as a science problem.
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