“Seventeen is closed, Skyline is closed, nine is closed, 152 is closed,” my mom tells me at a restaurant in San Jose, Calif., rattling off highways between the San Francisco Bay Area and the Pacific coast, where I'm scheduled to drive the next morning. Last winter's torrential storms turned California's hillsides so sodden that they slid down over roads, cutting off communities. Between October 2016 and February 2017, the state saw about double the seasonal average annual precipitation.
When Julie Waltz Madziarczyk's phone chirps to tell her that the electricity grid needs her to save power for an hour the next day, she sets a reminder. And at the appointed time, she walks around the house pulling plugs. "I shut down major appliances. I unplug air fresheners, I unplug timers on the lights. Anything that plugs in, that's emitting something, I unplug. And if I can't reach the plug, I flip off a breaker." Madziarczyk, who lives in Temecula in Southern California, said it's no big deal.
Travelling into the heart of the South American jungle on the single dirt road that transects Guyana, our driver pulled to a stop. Thirty metres in front of us lay a female jaguar, sunning herself on the road after a tropical rain. Staring at us, fearless, she got to her feet langorously, stretched, and ambled off into the dark forest.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".