Are books better as standalone, pristine works or as social objects to be modified and commented on by those who read them? We are about to find out. Today, Rethink Books is launching its SocialBooks software which allows publishers to turn their books into iPad apps. The apps makes it possible for readers to share their highlighted text from a book on Twitter or Facebook, along with their comments, related photos and videos. Private groups can also be created for more of a book-club feel.
What happens on Google+, stays on Google+. At least that’s the way Facebook would like to see things. Web developer Michael Lee Johnson found that out the hard way. He was trolling for Google+ friends on Facebook by running a Facebook ad asking people to add him to their Circles on Google+. Facebook, apparently, did not like him using its site to build his own social network somewhere else. So it pulled his ads. Yeah, Facebook frowns on people promoting competing products with Facebook ads.
Earlier this week, Google finally announced the formation of a new venture arm called Google Ventures. It is where all smaller-scale venture investments from Google will now originate. The day of the announcement, I chatted on the phone with Bill Maris and Rich Miner, the two Google executives who are managing the fund to get a sense of what they are interested in and how the fund will work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".