Eric Schwartzman on Muck Rack

Eric Schwartzman

(He/Him)
  • Organic Digital Marketing Consultant, Schwartzman & Associates, Inc.
  • Writer, Freelance
New York
Covers:  entertainment business, misinformation campaigns, disinformation campaigns, media business, technology, luxury brands, wine & spirits, advertising/marketing, startups
Author|Consultant|Speaker

Interview

Have you ever used a typewriter?

No.

Who's your favorite fictional journalist?

I wish I had more interest in fiction, let along a favorite fictional journalist.

What does it mean to be a journalist?

Depends on the journalist, but for too many, I think it means advocating a political POV.

What's the funniest news-related #hashtag you've seen?

While news can be tragic and uplifting, it is rarely humous. And if it has a hashtag, is it even real news?

How do you prefer to be pitched on stories?

One email is fine. If I'm interested, I'll reply.

What's your favorite social network?

I hate them all.

Why did you become a journalist?

I didn't become a journalist. It just happened to me.

Did you work for your high school newspaper? If so, what did you do there?

No

What story are you most proud of writing or working on?

What advice can you offer to aspiring journalists?

Go into finance, or real estate.

When's the best time to pitch you?

Anytime, via email.

What's the best pitch you ever got?

I'm mildly sickened by the questions, because it supposes a pitch is like a pick up line.

What's the worst pitch you ever got?

Interview my client on the red carpet at a premiere and write a feature profile on it.

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

At a cultural or academic event, or playing tennis.

Aside from your own, what's your favorite publication to read?

The New Yorker

What's the most common misperception about your beat?

I guess that I even have one. I don't. I write about what interests me.

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