Eric Schwartzman on Muck Rack

Eric Schwartzman

(He/Him)
  • Organic Digital Marketing Consultant, Schwartzman & Associates, Inc.
  • Writer, Freelance
New York
As seen in: LinkedIn, Medium, TechCrunch, Adweek, Business Wire, Fast Company, VentureBeat, GlobeNewswire, Benzinga, The Press Democrat and
Covers:  entertainment business, misinformation campaigns, disinformation campaigns, media business, technology, luxury brands, wine & spirits, advertising/marketing, startups
Author|Consultant|Speaker

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Eric Schwartzman’s Biography

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Eric Schwartzman is a journalist, author, and advisor.

Eric Schwartzman’s Journalist Portfolio

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The real AI threat is algorithms that 'enrage to engage'

The real AI threat is algorithms that 'enrage to engage'

Feeds that amplify hysterical content are accelerating extremism and a grievance society that endangers us al…

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Bot farms invade social media to hijack popular sentiment

Bot farms invade social media to hijack popular sentiment

Governments, financial influencers, and entertainment insiders are using data center-like facilities full of …

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How generative AI is clouding the future of Google search

How generative AI is clouding the future of Google search

Google doesn't just face new competition from ChatGPT and other upstarts. It also has to keep AI SEO spam fro…

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UNRWA After Washington: Fundraising in Atlanta, Scrutiny on Screen

UNRWA After Washington: Fundraising in Atlanta, Scrutiny on Screen

The Gaza 5K will take place just days before the 2026 Atlanta Jewish Film Festival begins. On Feb. 28, the fe…

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Why Jessica Tisch Agreed to Stay on as Top Cop under Mamdani

Why Jessica Tisch Agreed to Stay on as Top Cop under Mamdani

NYPD Commissioner Jessica Tisch, who has served a year as the city's top cop under Mayor Eric Adams, emailed …

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Rattner Warns Mamdani Mayoralty Could Be Economically Risky

Rattner Warns Mamdani Mayoralty Could Be Economically Risky

Steven Rattner, an MSNBC commentator and the chairman of investment firm Willet Partners, saw some worrying s…

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Articles

The Algorithm Knows: What AI Reveals About Antisemitism

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By Eric Schwartzman
| Jewish Journal (Los Angeles)
At the Anti-Defamation League’s Never Is Now conference this month, one of the most crowded sessions attempted to answer the question: Are artificial intelligence chatbots antisemitic?
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Negative Claims, Topical Drift, and the Governance of Generative Visibility — CommPRO

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By Eric Schwartzman
| CommPRO.biz
I spent two decades building newsrooms and SaaS platforms for institutional communications, first as a journalist, then as founder of iPressroom, later as an advisor focused on how information moves through modern systems. In the first part of this series, I argued that press releases now serve two audiences simultaneously: the humans who read them and the machines that summarize them. This column focuses on a specific, technical problem.
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Writing for Humans, Algorithms, and LLMs at the Same Time — CommPRO

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By Eric Schwartzman
| CommPRO.biz
I began my career in public relations, but much of it has been spent building digital newsroom infrastructure as press releases migrated online. In those early years, press releases were written exclusively for journalists. Their purpose was to provide information that might get reported, quoted, or picked up as background by an intermediary exercising editorial judgment. Over time, that changed. Press releases moved online and began reaching the public directly.
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Interview

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Have you ever used a typewriter?

No.

Who's your favorite fictional journalist?

I wish I had more interest in fiction, let along a favorite fictional journalist.

What does it mean to be a journalist?

Depends on the journalist, but for too many, I think it means advocating a political POV.

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