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Erik Miller on Muck Rack

Erik Miller

(He/Him)
New York
Covers:  B2B marketing, demand generation, account based marketing, buying groups, revenue marketing, GTM strategy, marketing operations, AI in marketing, sales enablement, content strategy.
Doesn't Cover: Consumer marketing, politics, entertainment, sports, cryptocurrency, personal finance, lifestyle content, celebrity news, gaming, and breaking news reporting.

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Erik Miller’s Biography

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Erik R. Miller is a B2B marketing executive, advisor, and founder of E.R.M. Advisory. With more than 15 years of experience across North America, Europe, and Asia, he has led global marketing programs spanning demand generation, account based marketing, buying group strategy, revenue marketing, GTM architecture, content strategy, marketing operations, and sales enablement.

Erik previously served as Vice President of Corporate Marketing & Strategy at eClerx, where he helped scale global marketin…

Erik Miller’s Journalist Portfolio

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Erik R. Miller | Marketing Executive, Advisor & Founder

Erik R. Miller | Marketing Executive, Advisor & Founder

B2B marketing executive, advisor, and founder of E.R.M. Advisory. More than 15 years of experience leading de…

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Demand Creation vs. Demand Capture: Why Most B2B Marketing Budgets Fail

Demand Creation vs. Demand Capture: Why Most B2B Marketing Budgets Fail

Most B2B marketing budgets are optimized for the 5% of buyers in market today while neglecting the 95% who wi…

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Buying Group Orchestration: The Missing Layer in Your ABM Strategy

Buying Group Orchestration: The Missing Layer in Your ABM Strategy

If your champion left tomorrow, would the deal survive? A practitioner framework for buying group orchestrati…

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Your Buyer's AI Is Already Researching You

Your Buyer's AI Is Already Researching You

Before your SDR sends the first email, your buyer's AI has already compared vendors, evaluated your authority…

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The Hidden ABM Problem: Most Teams Target Accounts, Not Buying Groups

The Hidden ABM Problem: Most Teams Target Accounts, Not Buying Groups

Most ABM programs do not fail because they target the wrong accounts. They fail because they engage only part…

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The Marketing Execution Gap: Why Great Strategies Fail

The Marketing Execution Gap: Why Great Strategies Fail

Most organizations do not have a strategy problem. They have an execution problem. Learn the five execution k…

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Articles

Beyond the Org Chart: Understanding How Work Really Gets Done

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By Erik Miller
| erikrmiller.com
← Back to all posts The Short Answer The Influence Graph is how a new leader comes to understand the informal organization: who people rely on, who connects the place across its boundaries, where knowledge really lives, and how decisions actually come together. You read it alongside the formal org chart. It draws on the listening tour conversations, so no one fills out a survey or takes part in a separate exercise.
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The Executive Listening Tour: How New Leaders Understand a Business From the Inside

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By Erik Miller
| erikrmiller.com
← Back to all posts The Short Answer The Executive Listening Tour is a program of structured stakeholder conversations a new leader runs to understand how a business actually works. It is scaled to the organization, and built so that answers can be compared rather than merely remembered. Each conversation combines scaled questions, rankings, and open discussion, and every senior leader is asked the same short alignment set.
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Organizational Intelligence: Why New Executives Should Understand the Business Before They Change It

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By Erik Miller
| erikrmiller.com
← Back to all posts The Short Answer Organizational intelligence is the disciplined practice of gathering and analyzing evidence about how a business actually works — its economics, its people, its relationships, and its decision-making — so that executive judgment rests on observation rather than assumption. It is built through structured listening, mapping of the informal organization, and measurement of leadership alignment, most intensively during an executive transition.
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