Erik van Dijk

Everyone thinks Alex Hormozi appeared out of nowhere. One day he wasn’t there, and the next day he was everywhere. But that’s not what happened. The same story gets told about Emma Chamberlain. About Hyram. About Taylor Cassidy. Creators who seem to “blow up overnight.” The truth is much simpler: Hormozi didn’t get big because of one viral YouTube clip. He grew because he was everywhere at once: And everywhere he said the same things: You don’t forget it, because you don’t just see it once.

The difference sounds small, but it changes everything. Think about the brands you know best. Nike. Apple. McDonald’s. You don’t remember them because of the number of ads they ran. You remember them because of repetition of a clear message. That’s the mistake most creators make: chasing virality instead of recognition. You don’t need to reinvent yourself every week. You need to choose 3 words that capture your essence — and let every post echo them. That’s why I built the Core Message Finder.

Here’s what the data shows halfway in: Medium — with less than half the audience size — pulled 60% more clicks than X. And when I look at which post triggered the most clicks, it wasn’t a “how-to” guide. It was one simple idea: Because a repeatable idea spreads further than 10 scattered tips. Because people resonate with a framework they can remember. This is exactly why I built the Core Message Finder: to help creators anchor their work in 3 words people remember. Want to try it?