Erin Venables McHale on Muck Rack

Erin Venables McHale

As seen in: Adweek, MDPI, Total Retail
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Articles

Detection of Spotted Lanternfly (Lycorma delicatula) by Bats: A qPCR Approach to Forest Pest Surveillance

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By Erin Venables McHale, Robert Kwait, Kathleen Kerwin, Kathleen Kyle
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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DOOH Was the Rising Star of 2020. Is There Still Room for Growth?

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By Erin Venables McHale
| Total Retail
All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Desktop and mobile have seen the strongest rebound thanks to the accelerated shift to personal screens and increased time spent. However, given that 25 percent to 35 percent of consumers intend to reduce major out-of-home activities even after the coronavirus ends, digital out-of-home (DOOH) advertising can be a hard sell.
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3 Tips for Switching Your Platform to First-Price Auctions

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By Erin Venables McHale
| Adweek
Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price means the winning advertiser pays exactly what they bid.
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